research reveals audience interaction

No Comment Yet, an audience interaction platform for meetings and events, has released the latest research results in audience questions during events, and according to them, the majority of delegates ask short questions at events, but long questions prove more popular.

It was revealed that two thirds of questions asked by delegates at events are under 70 characters in length, with longer questions of over 100 characters being up to four times more popular with other audience members.

The study also showed that questions beginning with ‘What’ or ‘How’ represented three-quarters of all questions examined, with time-related questions, such as those beginning with ‘When’, receiving an average of 40 per cent more likes via the system. It was also proven that 82 per cent of questions were asked in the present tense. CEO, Peter Komornik, said: “Audience interaction and audience engagement are absolutely integral to the success of events. With this research we wanted to take a granular look at the anatomy of questions asked by delegates to better understand their concerns and interests and ultimately help planners deliver more engaging events.

“The results can be interpreted in a number of ways. Knowing, for example, that longer questions receive the most ‘likes’ might suggest more time needs to be allocated to Q&A sessions to allow a greater depth of discussion. Similarly, we can assume that attendees are looking for actionable tips since ‘What’ and ‘How’ questions were the most numerous. This notion may affect the content of a presentation or lecture.”

This research was carried out on questions starting with ‘What’, ‘Why’, ‘Who’, ‘When’, ‘Where’ and ‘How’, from public events held globally across the last 36 months.

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