The agency Pure Events has been selected by CooperVision to run a series of business roadshows and product launches.
As part of the agreement, Pure Events will deliver three roadshows for the contact lens company in Bristol, Birmingham and Manchester this October. “The aim was to find unique venues in targeted locations. They needed to host up to 200 guests cabaret-style for a good attendance,” said managing director of Pure Events, Charlotte Wilson. The agency has successfully secured the venues for each event, which are Bristol Science Museum, the Jaguar Experience in Birmingham and Hotel Football in Manchester.
“We are delighted to be working with Pure Events. They worked quickly to find us effective solutions for this event with a relatively short time frame,” said Fiona Phelan, UK and Ireland customer marketing manager for CooperVision. “We look forward to producing what we expect will be a successful stream of events within the next few months.”
Pure Events has also won a series of product launch events with CooperVision. These include private screenings at the Everyman cinema in Leeds and Birmingham, the Showcase Cinema De Lux in Bristol, the IMC Savoy Cinema in Dublin and Altitude in London. “The aim here was to offer distinctive, state-of-the-art screening rooms, shying away from conventional high-street cinemas,” explained Wilson.
She added: “We are thrilled to be working with CooperVision on these innovative events. They are a fabulous new client to have attained and we hope that we can grow our relationship with them over the course of the next year.”